Magazine survival depends on digital
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The Internet has created a nearly infinite supply of content… which leads to declining revenue and declining ad prices.
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Because print publication has worked for centuries, department heads are naturally hesitant to take on a new venture. Those who were slow to adapt were left behind, but those who jumped into unfamiliar waters without adequate planning suffered a similar fate.
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Efforts to charge for online content have proven to be a failing model almost everywhere given the glut of similar information available for free. Publications which feature large glossy photos won't translate as well online, but business-oriented sites stand as the rare exception.
On the other hand, as author Stephen King could attest, a complete shift toward online media while abandoning print hasn't worked well either.
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Advertisers have yet to pin down a working revenue model for the online markets and thus have been slow to adopt the format for the last 10 to 15 years. This reluctance has forced publishers to stick with the tried-and-true print publishing -- even though the "true" has already faded.
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Even though Amazon's (AMZN) Kindle has increased the number of downloadable titles -- even periodically outselling the hard copies -- wood pulp and ink still prevails. A screen of different shades of gray doesn't prove to be a significant advantage over the printed page. However, once Apple releases a portable color display -- like a large iPhone that produces dynamic video and audio -- it could warrant a huge migration toward digital content.
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The publishing world is on the precipice of a monumental shift, and these currently flawed models are merely prolonged stopgaps on the way to successful -- and profitable -- digital content.
I think it's time for somebody to start thinking waaay outside the box. :D
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